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Does the Medium Change the
Message?
-Andrew Grossman
May 20, 2009
No doubt in
the first years of the content for fee model, professional
online content will be dominated by properties that are well
known in the offline world. When people download fiction on
their e-reader they will favor such names as Stephen King,
John Grisham and J.K. Rowling. When they look to license a
cartoon they will gravitate toward Dilbert, Baby Blues and
other features at
CartoonResource.com. Well known columnists in the hard
copy newspaper world are, and will continue to be for some
time, the names that people seek to find in their Google and
ALOT searches.
The
internet will spawn its own properties and famous creators.
These creators will understand the specific characteristics
and aesthetics of the internet, and even more importantly
will understand in what ways the human brain, spirit and
attention span have been changed by search and surfing. Also
of prime importance to a creator is the main fact of the
internet, and perhaps the single biggest fact to be
considered in contemporary human society: the internet
offers the potential to reach every single human being in
the world right at this moment in time.
If every
one in the world, every member of every race, religion,
tribe, country, political belief and economic condition,
will eventually be on the internet, why not create
properties for them now? Internet creators have already
accepted one condition: faith. Ten years ago, if you
were spending precious work hours doing web development for
e-commerce sites, it was because you believed that the
potential of the internet would become a reality. Believe
that still for the vast tracts of the world that lack the
technology adaptation and political leadership to have
access. The barriers will fall. Consider the importance,
then, of creating an online novel, comic strip, music and
movie library, that will provide a welcoming appeal to those
who will soon meet us here.
Consider
also the following characteristics, their connection to
information and to the collective subconscious of humanity:
1. Hyperlinks
between all knowledge, emotion, human experience, between
all humans.
2. First hand
accounts of life in all parts of the world, therefore
avoiding a media filter.
3. Open space of
close communication, and within the openness created by
one-on-one communication,
the tantalizing chance at endless space provided by
one-with-and-among-four billion communication.
This is a new universe
we are creating.
Category:
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